What is driving your decision-making process? Is it internal – sales data, inventory data, customer journey etc – or are you integrating data from external sources, too, for more informed and profitable decisions?
More FMCG companies are developing a one-on-one relationships with consumers by building house email lists. “Owning” the consumer relationship directly makes it far more effective and efficient to drive repeat sales.
If you are reading this, then you know only too well that the marketing mix is in a state of flux. Driven by changing behaviours in how we consume, interact and interpret information, brands need to work harder than ever to ensure they’re part of the customer conversation.
A lot of marketers talk about the need for content mapping. Here are some templates to get you started, along with step-by-step instructions to help you create personas, identify their pain points, map content to the buying process.