The FMCG sector has become one of the biggest spenders in online advertising. Are you focusing on creating engaging content to connect with customers before they step into the supermarket?
Digital Marketing Tips & Strategies
Join 1,200+ subscribers
Get fast, useful and no-nonsense digital advice from our industry experts
More FMCG companies are developing a one-on-one relationships with consumers by building house email lists. “Owning” the consumer relationship directly makes it far more effective and efficient to drive repeat sales.
The goal of any business should be to learn as much about its customers as possible, and then offer them an experience that is tailored to their unique needs.
If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data.
Do you want to engage with your with customers in a thoughtful and dynamic way? Here are seven myths that you should discard…