With Facebook organic reach falling, how do you get your Facebook content in front of more of your ideal target customers? Facebook ads. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018.
A lot of marketers talk about the need for content mapping. Here are some templates to get you started, along with step-by-step instructions to help you create personas, identify their pain points, map content to the buying process.
If your Advent calendar is fast running out of days and you are unprepared for Christmas, don’t despair! Here are some quick and innovative ideas to include into your Christmas marketing strategies before and during the festivities.