School brands are built by long-term reputation. But gone are the days when prospective families came directly to you as their first source of credible information. Today they go online… Use social media to enhance your internet presence and brand reputation.
If you are reading this, then you know only too well that the marketing mix is in a state of flux. Driven by changing behaviours in how we consume, interact and interpret information, brands need to work harder than ever to ensure they’re part of the customer conversation.
A lot of marketers talk about the need for content mapping. Here are some templates to get you started, along with step-by-step instructions to help you create personas, identify their pain points, map content to the buying process.