In the education sector, social media marketing is more important than ever. Before Google, you were in control of the messages you sent to your school’s community. School brands were built by long-term reputation and prospects came to you to find out information about your school. Then came Google …
Gone are the days when prospective families came directly to you as their first source of credible information. Today they go online. By the time you are aware of a prospect, they have already researched and formed their own opinion of your school. Social media is the virtual equivalent of word of mouth, but it spreads further and faster.
To give your business the best chance to prove its professionalism and competence, performing reputation management, as well as other online marketing strategies, is crucial to ensure success and get the highest chance of recognition. Here are key things to remember when marketing your school’s service online:
- Establish Trust and Brand Reputation. The goal of engaging in online activity is to gain the trust of a certain community that consists of parents, families, educators, local businesses, and colleagues. Always show a professional and friendly face to increase your connections and enlarge the group of people that know about your school’s services.
- Know Legal Responsibilities and Effect of Online Activity. There are laws pertaining to defamation and offensive conduct, privacy, intellectual property, and marketing online activity that you must be aware of and take to heart. For detailed advice, links, and case studies regarding this issue, go to www.digitalbusiness.gov.au.
- Examine Your Existing Tools. There are many tools available that can be used by the education sector. Examine the tools you already use and talk to your software provider about enhancing existing systems. In recent years many school management systems have begun to add email, sms and social integrations to assist teachers in communicating with parents and students.
- Match Tools to Family and Parent Preferences. Go online where parents and students go, offer information in formats they already use, listen to their concerns where they express them. Even if you ‘don’t do Facebook’ or know about Pinterest or Instagram now, these sites are where a significant number of communities are gathering. A simple survey can reveal the preferences of your parent community.
- Select Tools That Align with Your Education Procedure and Policy. There’s no such thing as “One solution fits all.” When choosing applications, devices, and new communication options, think long term. Do they go hand-in-hand with your current and future communication endeavours? Do they support quality education and care? Are they easy to use?
More and more schools are leveraging their good news stories, using content and multimedia assets to help grow their number of enquiries. In order to achieve success with inbound marketing, you need to distribute your content using social media. Social media amplifies your content, your website and your brand. It allows you to establish and foster a more personal relationship with your school’s community, and done well, can generate website traffic, inbound links, and enrolment leads.
At MAXEMUS, formulating a Social Media Strategy for your centre begins by answering the following questions:
– Which Social Media channels are most appropriate for your community?
– What message are we going to communicate?
– When are we going to communicate?
– Who will be allowed to communicate?
Quickly and easily incorporate social media into your day to build your school’s presence online using the Step-by-Step Social Media Guide for Education.
Download Your FREE Facebook Advertising Guide
In this Guide we share everything you need to know about Facebook Ads to get your campaigns up and running quickly and with maximum return on ad spend:
Step 1: An introduction to advertising on Facebook
Step 2: What goals can we achieve using Facebook advertising?
Step 3: Targeting using Facebook
Step 4: Placement: Where and when will my ads appear?
Step 5: Ad types and what they offer
Step 6: Bid types: What are the options on bidding?
Step 7: Tools – How are ads created? Understanding the Ad Manager, Power Editor, and Business Manager
Step 8: Creative Best Practice
Step 9: Tracking and Reporting: How do I know if my ads have been effective