Little Beginnings Warners Bay

Website Visitors

Website traffic grew each month by 30%

Conversion Rate

5% of website visitors completed the enquiry form

Enrolments

60% of enquiries enrolled

Client

Little Beginnings Warners Bay is long daycare centre in Warners Bay, New South Wales catering for children 0 to 5 years.

Website

https://www.littlebeginningswarnersbay.com.au/

Industry

Childcare

Services rendered

  • Digital Strategy
  • Content Marketing
  • CRM & Email Marketing
  • Google Ads
  • Facebook Ads
  • Remarketing

Challenge

Owners Tony Barton and Adam Sharpe approached MAXEMUS Digital Marketing in 2015 prior to construction Little Beginnings Warners Bay. They wanted help developing and implementingn a digital marketing plan for the new business as the Childcare market in Newcastle is very competitive. Little Beginnings wanted to build brand affinity within Warners Bay and the broader Newcastle region and generate enough enquiries to meet enrolment targets for the opening.

Solution

A number of discovery sessions were held with key leaders to plan out the digital strategy to achieve a goal of 90% occupancy upon opening:

  • Buyer persona development
  • Goal setting and planning
  • Content and event calendar development
  • Offer brainstorming

By creating quality ‘evergreen’ content we were able to attract the right people to the Little Beginnings website, generate leads and convert to enrolments:

  • Ebooks
  • Blog posts
  • Landing pages
  • Email nurture workflows

During implementation of the digital strategy, the following outcomes were achieved:

  • The new website was launched, which combined with the SEO campaign returned strong enquiry leads
  • Smart forms were set up so that the team had visibility on the level of interest for each room
  • An email drip sequence was created to enable smooth exchange of paperwork during the enrolment process, improving the experience for prospective parents and reducing admin time
  • An email nurture campaign was designed for parents who enquired by did not enrol
  • A Facebook page was created and posts were regularly scheduled to promote new content
  • Facebook Ads and retargeting was used to drive traffic to the website and convert into enquiries