Social proof is a great method to build trust with parents. Interspersing your ad with parent testimonials, stories, or even multiple testimonials will work wonders. In fact, your entire ad could be focused on the story of a child or family that is enrolled in your school. I’ve seen this strategy used on several websites of leading schools, and it’s been a huge factor contributing to their success.
They use social proof because it works!
Parents are influenced by what other parents are saying about your school. Take a minute to look at every brochure, ad, mailer, and flyer about your school to see if it features credible, benefit-driven parent testimonials. If it doesn’t, think about how you can incorporate parent testimonials into your marketing, or how you can even create a whole campaign just using this method.
For example, you could use a parent’s story about how their child benefited from being in your program for five years by being placed in the gifted program after attending your school. Any stories you have that tie in with your brand can be used in your marketing.
Don’t have any testimonials or stories? It’s time to get to work!
A great way of developing social proof is online. Don’t be left behind, now is the time to put proven online marketing techniques into action to increase enquires and grow the enrolment in your school’s program.