Nowadays, social media is not just for personal use. Businesses, governments and educational institutions are now using these communication channels to engage communities.
Here are eight valuable reasons why your school should be involved in this digital marketing strategy:
- Increase Search Ranking and Website Traffic. Social media sites help direct users to your website, increasing your chance of conversion. As well, higher social shares guarantee that your school will hold a higher rank in search engines.
- Target Audiences More Effectively. Sending your message to a small but interested group of people is far better than trying to reach thousands more who are not.
- Find New Customers and Expand Your Audience. By doing a targeted search on sites like Facebook, you can connect with people who are currently looking for what your school offers. This opens a window of opportunity for your brand.
- Learn About Your Audience. With social media tools, you can easily create a clear image of who your audiences are and what they like.
- Increase Brand Awareness for Little to No Charge. Instead of paying big amounts for brochures and billboards, switch over to social media and get better results for a fraction of the cost.
- Share Content Faster and Easier. Making your content known now only takes a few clicks and a few minutes.
- Build Meaningful Relationships with Customers. Social media sites ensure that you’re with your clients before, during, and after their contact with you.
- Get Ahead of Your Competition. Gather information about your competitors, and use the data to make a strategic business plan to help you stay on top of them.
These are the 10 most popular social media sites and the number of users in Australia*:
- Facebook – 14,000,000
- YouTube – 13,700,000
- WordPress.com – 5,900,000
- Tumblr – 4,600,000
- LinkedIn – 3,500,000
- Blogspot – 2,800,000
- Twitter – 2,791,300
- Instagram – 5,000,000
- Pinterest – 340,000
- Google+ – 60,000
So what does this list tell you about where you should focus your social media efforts? However, you must keep in mind that not all of these channels will work for your business. So how will you know which ones will suit your school?
Ask these questions to help guide you in selecting your social media tools:
- Does it cultivate leadership, counseling, and supervisory relationships within the education and care setting?
- Does it support a student’s learning and daily program?
- Who are the regular users of the tool, and whose interest does it serve?
- What does it prioritise: the learning and interaction between educator and student or images and messages to parents?
- Does it aid the connection between educators and colleagues on issues of mutual interest?
- Is the privacy of educators, parents and students ensured?
Ask parents how they want you to communicate with them (you could use Google forms or surveymonkey.com to set up a quick survey). Create a plan of what you want to achieve with your use of social media for both current parents and in attracting new families. Then create a social media plan which adds the most value for your community.
At MAXEMUS, formulating a Social Media Strategy for your school begins by answering the following questions:
– Which Social Media channels are most appropriate for our community?
– What message are we going to communicate?
– When are we going to communicate?
– Who will be allowed to communicate?
Don’t be spooked by social media. Now is the time to put proven online marketing techniques into action to increase enquiries and grow the enrolment in your school’s program.
*Source: Social Media News
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In this Guide we share everything you need to know about Facebook Ads to get your campaigns up and running quickly and with maximum return on ad spend:
Step 1: An introduction to advertising on Facebook
Step 2: What goals can we achieve using Facebook advertising?
Step 3: Targeting using Facebook
Step 4: Placement: Where and when will my ads appear?
Step 5: Ad types and what they offer
Step 6: Bid types: What are the options on bidding?
Step 7: Tools – How are ads created? Understanding the Ad Manager, Power Editor, and Business Manager
Step 8: Creative Best Practice
Step 9: Tracking and Reporting: How do I know if my ads have been effective