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Inbound marketing.

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Inbound vs content marketing

Inbound marketing and Content marketing are related but distinct strategies within the digital marketing landscape. Content marketing is a vital component of inbound marketing, but inbound marketing involves a broader range of marketing techniques to create a complete customer-focused strategy.

Inbound marketing

Inbound marketing is a comprehensive approach that encompasses a variety of techniques aimed at attracting, engaging, and delighting customers. It includes content marketing but goes beyond it, involving strategies such as SEO, social media marketing, email marketing, lead nurturing, and more. Inbound marketing’s overarching goal is to provide a seamless, customer-centric experience throughout the entire customer journey.

Content marketing

Content marketing, on the other hand, is a subset of inbound marketing, focusing primarily on creating and distributing valuable and relevant content to engage a target audience. It primarily involves the creation and distribution of content like blog posts, videos, articles, and more. While content marketing plays a significant role in inbound marketing, its primary purpose is content creation. Inbound marketing is a holistic, long-term approach, while content marketing can serve both short-term and long-term objectives, often attracting and engaging audiences in the early stages of the buyer’s journey.

Why inbound marketing?


More likely to see a positive ROI when blogging


More leads than traditional outbound marketing


Faster growth in revenue when using video marketing


Increase in sales ready leads when using email marketing


Lower cost per lead than traditional marketing


Of B2B purchases are influenced by digital content showing its effectiveness is attracting and converting leads


Inbound marketing.

Rather than focusing solely on top-of-funnel prospects who often aren’t ready to buy, we develop content to educate and empower your prospects at every stage of their journey.

We use inbound marketing to position your brand as an industry leader and trustworthy resource so that when the prospect is ready, your company will be the one they call for help.

We help create high-impact inbound marketing that delivers measurable growth in traffic, leads and customers for the long term.

Your marketing superpower.

By combining inbound marketing with email marketing and automation we can help you:

  • Significantly increase web traffic and online visibility
  • Attract and nurture high quality leads 
  • Increase conversion rates to boost overall sales and engagement.
  • Streamline repetitive marketing tasks, saving time and resources.
  • Segment your audience for more personalised and relevant
  • Make data-driven decisions by assessing the effectiveness of your campaigns 
eCommerce marketing services

Attract tools




Social media

Content strategy

Engage tools

Lead flows

Email marketing

Lead management

Conversational bots

Marketing automation

Delight tools

Smart content

Email marketing

Conversations inbox

Attribution reporting

Marketing automation

We’ve got everything covered.

  • Inbound marketing strategy
  • Content creation
  • Chatbots and LiveChat
  • Content amplification
  • Email marketing and automation
  • Search engine optimisation

Shift from selling to educating.

Impactful content does three things: it resonates with your audience, increases brand awareness, and ultimately drives leads.

Our team will audit, refine and refresh your content that will help you establish authority through continuous engagement. Our content strategies grab the attention of your audience with every interaction, engage your customers throughout their journey, and drive conversion.

Our goal is to develop a content lifecycle that is a quality lead generation engine. Our inbound marketing services don’t just drive traffic — we set the framework for your sustained growth and increased ROI.

Book a free inbound marketing strategy session.

Want to learn how to create high-impact content that delivers measurable growth in traffic leads and revenue? Our inbound marketing strategy session is a free 30-minute collaborative engagement with our senior strategist, designed to help you maximise your inbound marketing strategy. The session includes tips on content creation, chatbots and livechat, email marketing and automation, SEO and more.

  • 100% obligation free – no strings attached
  • Understand your priorities
  • Beneficial insights on your current performance
  • Actionable recommendations you can start working on right away
Book my free inbound strategy session


maxemus is a fantastic agency that provided my NFP organisation with digital marketing support. They helped me establish search campaigns and made use of our Google grant, as well as provided insight into Social Media Marketing best practice/strategy. Celina is a lovely person to work with.

Sarah RyanMarketing Officer, ADRA NZ

Celina and her team at maxemus are extremely supportive. They have improved our ROAS. We recommend maxemus for great results and friendly service.

Warwick DebneyManaging Director, Jacloc

We engaged maxemus to help us enter a very competitive location with a new childcare centre. We wanted to improve our digital marketing and maxemus was highly recommended, due to their extensive experience in education. We were confidently using social media, but Celina and her team brought our activity together in a much more targeted way. It was obvious right from the very first workshop that Celina was highly knowledgeable, plus she was so generous in sharing her knowledge. We filled a childcare centre with over 200 families in under three months with no TV, radio or print ads. The result far exceeded our expectations! We are very happy with our ‘digital first’ marketing strategy. Big thanks to Celina and her team; we are looking forward to working on our next project and further upskilling for our team.

Tony BartonOwner & Managing Director, Little Beginnings

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