FREE Digital Marketing
Benchmarking Templates

Need to create a winning digital marketing strategy, fast?

Use these six powerful one-page templates to quickly identify the gaps in your digital strategy and current capabilities.

Achieving Digital Transformation
Integrated Lifecycle Marketing
Campaign Planning Excellence
Email Marketing Excellence
Social Media Excellence
Ecommerce Excellence

How will these free benchmarking templates help me and my business?

Whatever the size of your business, ‘How do we compare to our competitors?’ and ‘What does good or excellence look like?’ are common questions when companies are looking to get more from their digital marketing. But how do you know what to compare and how can you structure your review and recommendations?

These comprehensive one-page benchmarking templates help you quickly review how well you are currently performing on a simple, five-point scale. These templates will help you:

  • Compare how well you are currently using the key digital marketing techniques
  • Identify the gaps in your current capabilities
  • Communicate priorities for improvement to your teams or budget-holders
  • Create a plan of how you need to improve

The templates will help you to quickly identify the next steps to improve each digital channel and ensure all channels are working together under a single, integrated digital marketing plan.


maxemus helps organisations with social purpose accelerate their growth and impact by improving their digital marketing ROI.

Our vision for the people we serve is to give them big agency results, with small agency love.

We turn data insights into action to cost effectively grow brand awareness, engagement and conversions.


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maxemus is the coming together of consultancy smarts and digital agency creativity. We are an ROI and peformance driven agency like no other. We’ve created a new model to deliver digital services to clients with a greater level of experience and professionalism, forming teams of specialists around a client or project’s needs. This ensures that only the most experienced practitioners are working on the problem you need to solve.Think of us as an extension of your business rather than ‘the agency’.
Our clients are diverse from national corporates to not-for-profits and start-ups.