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Social media can be a great source of quality traffic for businesses. Here are our top tools to track your social media marketing to evaluate its effectiveness and increase performance.
The worldwide COVID-19 lockdown has helped turn online shopping from a luxury into a necessity. As more customers rely on eCommerce, retailers have had to meet the growing demand for online orders. The future of eCommerce looks remarkably bright. As of April of this...
Excerpt: It’s time to update your non-profit marketing plan to include automation and personalisation in your email marketing strategy.
It’s time to update your non-profit marketing plan to include automation and personalisation in your email marketing strategy.
Do you have a clearly defined digital marketing strategy? Don’t gamble on hunches – test tactics and digital channels for best results.
Here are the top 10 content marketing mistakes we see, and how to fix them.
Do you have a clearly defined digital marketing strategy? Don’t gamble on hunches – test tactics and digital channels for best results.
The FMCG sector has become one of the biggest spenders in online advertising. Are you focusing on creating engaging content to connect with customers before they step into the supermarket?
More FMCG companies are developing a one-on-one relationships with consumers by building house email lists. “Owning” the consumer relationship directly makes it far more effective and efficient to drive repeat sales.
The goal of any business should be to learn as much about its customers as possible, and then offer them an experience that is tailored to their unique needs.
Marketing automation is the only way for today’s marketers to profitably keep up with the fantastic speed of buyer-driven research and sales. Find out how to make the cut.
If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data.