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Are you looking for ways to improve your data-driven insights? Google Analytics 4 (GA4) revolutionises how you understand your website and app performance. GA4 offers a treasure trove of information that can help you make smarter business decisions – and best of all, it is 100% free! But with a tool as complex as GA4, it can take a while to optimise for your business. Here are five tips to ensure you make the most of GA4:

1. Set Up Your Account Properly

Start by ensuring the GA4 tracking code has been added correctly to your website, and that Google Tag Manager is installed. This is key for collecting data and tracking events!

2. Define Your Goals

Think about what actions on your site are important. Is it sales, sign-ups, or something else? Set these as events or goals in GA4 so you can track them.

3. Use Enhanced Measurement

Turn on Enhanced Measurement in GA4 settings. It automatically tracks clicks, scrolls, and more. This gives you a deeper look at how people use your site.

4. Create Custom Events

Sometimes, you need to track things that aren’t automatic. You can set up custom events like video plays or downloads for specific actions.

5. Check Your Reports Regularly

Make it a habit to regularly review your reports. Create reports in Looker Studio to share with others. Data will be automatically updated – offering easy access to real-time information.

Remember, good data helps you make better decisions!

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