Australians’ online activities now consume nearly an entire day each week. With so many touch points out there, the opportunities to connect with your customers are growing. Here are five social media trends to jump on today!
Whilst the core principles of marketing have not fundamentally changed over time, the marketing world in which we work keeps getting more complex. The challenge for many businesses is how to evolve from a transactional view of the customer to a behavioural view to improve customer engagement and build loyalty.