Maximise every interaction opportunity and increase ROI with these five key focus areas for achieving omnichannel marketing success.
Is Email Marketing Dead?
While digital channels keep sprouting like weeds, email has remained in the background as a reliable touch point for marketers, always there to help them engage further with customers.
Social Media is Not a Trend
Australians’ online activities now consume nearly an entire day each week. With so many touch points out there, the opportunities to connect with your customers are growing. Here are five social media trends to jump on today!
Direct Marketing – 5 Steps to Better Data
Are you staying on top of your data? Here are five steps you can take to ensure clean data, better analytics and more powerful customer insights.
Is Customer Engagement the new CRM?
Whilst the core principles of marketing have not fundamentally changed over time, the marketing world in which we work keeps getting more complex. The challenge for many businesses is how to evolve from a transactional view of the customer to a behavioural view to improve customer engagement and build loyalty.
Integrated Marketing Trends
Are you trying to bolster customer engagement and build brand loyalty? Leverage multichannel marketing trends to turn your campaigns into customer conversations–maximising engagement, revenue, and customer lifetime value.
Dumb Ways to Die – Best Viral Marketing Video
How do you get more than six million views in three days? The Dumb Ways To Die animated video and catchy song used sardonic humour to convey the dangers of acting stupidly around trains gaining many accolades at Cannes.