With Facebook organic reach falling, how do you get your Facebook content in front of more of your ideal target customers? Facebook ads. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018.
What is driving your decision-making process? Is it internal – sales data, inventory data, customer journey etc – or are you integrating data from external sources, too, for more informed and profitable decisions?
More FMCG companies are developing a one-on-one relationships with consumers by building house email lists. “Owning” the consumer relationship directly makes it far more effective and efficient to drive repeat sales.