FMCG Social Media Trends 2017

Social Media Trends in FMCG

So how do FMCG brands not only stand out in a fiercely competitive market but also stay on top of emerging trends among younger consumers?

Moving From Insight to Action

What is driving your decision-making process? Is it internal – sales data, inventory data, customer journey etc – or are you integrating data from external sources, too, for more informed and profitable decisions?

Marketing FMCG Brands…

Marketing FMCG Brands

The FMCG sector has become one of the biggest spenders in online advertising. Are you focusing on creating engaging content to connect with customers before they step into the supermarket?

FMCG Email Marketing for Brands

Email Marketing

More FMCG companies are developing a one-on-one relationships with consumers by building house email lists. “Owning” the consumer relationship directly makes it far more effective and efficient to drive repeat sales.

Individualised Marketing is the Future

Customers today expect—and demand—a seamless and relevant experience. They have grown accustomed to marketers’ knowledge of their preferences and anticipation of their needs.

3 Ways to Integrate Inbound Marketing

How we engage with customers has profoundly changed. Has your marketing strategy? Here are three ideas to integrate inbound and outbound marketing.

Integrated Marketing Trends 2015

If you are reading this, then you know only too well that the marketing mix is in a state of flux. Driven by changing behaviours in how we consume, interact and interpret information, brands need to work harder than ever to ensure they’re part of the customer conversation.

Step-by-Step Content Mapping Templates

A lot of marketers talk about the need for content mapping. Here are some templates to get you started, along with step-by-step instructions to help you create personas, identify their pain points, map content to the buying process.