Best Practices for Author Email Marketing

Author Email Marketing

Did you know email marketing remains one of the most effective tactics for driving book sales? If you are shaking your head and wondering how, read on. Email marketing is exactly what it sounds like: marketing a product to a reader via email. As an author, there are two ways that you can utilise email marketing: By creating your own … Read More

5 Reasons Why Every Author Needs an Email List

Author Email List

Did you know email marketing remains one of the most effective tactics for driving book sales? But don’t just take my words. Here are what three established bestselling authors have said about the importance of building an email list: “Imagine how powerful it is to have a list of 10,000 people and to send an email saying “My book is … Read More

Why You Must Have an Author Platform (And How To Start Building Yours)

author platform: keywords

Obscurity is Your Nemesis If you want to be a successful author, you need readers. In the “olden days” (maybe even just 10 years ago!), you published a book first and then built up a fan base. But today, with the rise and rise of social media and all-areas-access to everyone’s lives, it’s all about engaging with fans (and potential … Read More