If you are reading this, then you know only too well that the marketing mix is in a state of flux. Driven by changing behaviours in how we consume, interact and interpret information, brands need to work harder than ever to ensure they’re part of the customer conversation.
A lot of marketers talk about the need for content mapping. Here are some templates to get you started, along with step-by-step instructions to help you create personas, identify their pain points, map content to the buying process.
If your Advent calendar is fast running out of days and you are unprepared for Christmas, don’t despair! Here are some quick and innovative ideas to include into your Christmas marketing strategies before and during the festivities.