Individualised Marketing is the Future

Customers today expect—and demand—a seamless and relevant experience. They have grown accustomed to marketers’ knowledge of their preferences and anticipation of their needs.

3 Ways to Integrate Inbound Marketing

How we engage with customers has profoundly changed. Has your marketing strategy? Here are three ideas to integrate inbound and outbound marketing.

Integrated Marketing Trends 2015

If you are reading this, then you know only too well that the marketing mix is in a state of flux. Driven by changing behaviours in how we consume, interact and interpret information, brands need to work harder than ever to ensure they’re part of the customer conversation.

Step-by-Step Content Mapping Templates

A lot of marketers talk about the need for content mapping. Here are some templates to get you started, along with step-by-step instructions to help you create personas, identify their pain points, map content to the buying process.

Integrated Marketing Mix Checklist

Creating an effective integrated marketing mix starts by knowing your objectives. Use this handy lead generation check list to maximise reach and ROI.