Central Coast Grammar School

Case Study
% Increase in Unique Organic Website Visitors within one year
% Increase in Organic Leads within one year
% Increase in Website Contacts converted to enrolments year-over-year
% Conversion rate for eBook sign-ups promotion
Challenge

Prior to implementing a marketing CRM and email automation platform, the Central Coast Grammar School relied on fragmented marketing tools that made high level strategy and planning challenging. With so many moving pieces, it was difficult to tie data together between the multiple systems. One major element missing was the ability to understand where and how prospective families and enrolled students were interacting with the Central Coast Grammar School.

“We recognised that by publishing and sharing the right content in the right place at the right time, our marketing would become more relevant and helpful, rather than disruptive…”
Christine Hodgkinson,
Manager Development and Community Relations
Central Coast Grammar School

MAXEMUS Digital Marketing was engaged to assist the Central Coast Grammar School maintain its standing as a leader in marketing communications.

Solution
MAXEMUS Digital Marketing worked closely with the marketing, enrolment and IT teams at the Central Coast Grammar School to establish the digital framework. We considered what mechanisms were already in place and conducted a review of current marketing activity. MAXEMUS has significant experience in digital transformation and utilised a range of tools to develop insights and then make recommendations.

During the design and implementation of the Content Marketing and Marketing Automation strategies the following outcomes were achieved:

  • Content marketing plan development
  • Creation of Applicant Personas shaped by a combination of backgrounds, demographics, personality, goals, challenges, common objections, budgets, interests, age etc
  • Enrolment journey mapping to identify digital touchpoints
  • Goal setting and planning, identifying measures of digital success
  • Content and event calendar development
  • Campaign development
  • CRM database structure evaluation and software recommendation to track and nurture leads
  • Implementation of CRM and marketing automation software ensuring data integrity by integrating with existing School Management System (API)
  • Data mapping between School Management System and new CRM
  • Creation of smart forms
  • Creation of branded email templates
  • Mapping out and setting up email nurture workflows
Client
Central Coast Grammar School is a K–12, co-educational, independent, non denominational, private day school located in Erina Heights, New South Wales.
Industry
Education
Services rendered
  • Digital Strategy
  • CRM
  • Content Marketing
  • Email Marketing
  • Marketing Automation

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