The goal of any business should be to learn as much about its customers as possible, and then offer them an experience that is tailored to their unique needs.
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Marketing automation is the only way for today’s marketers to profitably keep up with the fantastic speed of buyer-driven research and sales. Find out how to make the cut.
If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data.
Do you want to engage with your with customers in a thoughtful and dynamic way? Here are seven myths that you should discard…
The best way to understand your audience is to build customer profiles with these 5 steps.
Are you staying on top of your data? Here are five steps you can take to ensure clean data, better analytics and more powerful customer insights.
Whilst the core principles of marketing have not fundamentally changed over time, the marketing world in which we work keeps getting more complex. The challenge for many businesses is how to evolve from a transactional view of the customer to a behavioural view to improve customer engagement and build loyalty.