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About us

Our mission is to help impactful brands for a better future. Our digital marketing company will help you grow with performance marketing, and focus on getting a return on your investment.

The maxemus story

We’re passionate about helping good brands grow.

maxemus was founded in 2012 by Celina Farrell, on the idea that every modern brand needs a CMO-level expert to lead its digital marketing efforts for growth.

We believe that growth needs to be achieved in a way that leaves a positive impact on the generations to come. Our business is built on values, fueled by data and driven by achieving your goals. We’re not just about “building digital experiences”. We’re about adding bottom-line value for our clients and their customers aligned with sustainable brand growth.

We look forward to getting to know you and your brand.

Our people

Digital Marketing Company - Celina Farrell

Celina Farrell


Celina started maxemus over 10 years ago with a mission; to help impactful brands scale with smarter strategy and efficient digital advertising.

A trusted advisor to our clients, she has a rare blend of creativity and analytical thinking to her role as Director. Celina brings to the team more than 25 years’ marketing experience, including over 15 years at the helm of organizations such as Woolworths, Sanitarium and Scholastic.

Digital Marketing Company - Marania Bunton

Marania Bunton

Performance Marketing Manager

Marania is a versatile, data-driven digital marketer with over 13 years of agency experience and a Master’s Degree in Information Technology Management and Marketing

Her skills range from Digital Strategy through to implementation, data analytics and reporting, campaign management and optimisation. Marina is passionate about the constantly evolving digital space which challenges the industry to be increasingly innovative and creative.

Digital Marketing Company - Susanne Henriksson

Susanne Henriksson

UX & Growth Marketing Manager

Susanne is passionate about helping businesses grow through measurable marketing. With over a decade of digital experience working with both start ups and established businesses, client and agency side, Susanne now helps maxemus and our client’s accelerate growth.

Susanne is a driven multi-tasker who excels when working across functional teams to deliver holistic marketing strategies, CRO, UX and campaign implementation across paid, owned and earned marketing channels.

Digital Marketing Company - Camila Ferreira

Camila Ferreira

Performance Marketing Manager

Camila has over 10 years agency experience running digital campaigns and projects for clients including non profits, education, consumer brands, retail and entertainment.

With a degree in advertising and an MBA, her deep media experience spans Google Search and Display, YouTube, Tik Tok, Snapchat, Twitter, Spotify, Facebook Meta and Instagram. Camila helps our clients pull together an integrated strategy with omnichannel insights using Google Looker.

Who we are

Results driven

We’re passionate and determined to deliver results through service .


We’re adventurous, creative, and open-minded. We embrace and drive change and pursue learning.


We never miss a deadline, we build open and honest relationships with clear communication.


We build a positive team and family spirit

Why maxemus?

We partner with the best

Here are a few of the tools we use for ourselves and clients. Unlike many agencies, we're proud to say we never take a cut of any media spend or subscriptions, so you always get the best recommendation for your needs.

Say hello

maxemus Digital Marketing
Suite 1, 220 The Entrance Road
ERINA NSW 2250 Australia
Suite 1, 86 Mann Street
GOSFORD NSW 2250 Australia
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Or send us a brief