Combining consultancy knowledge
with digital agency creativity

MAXEMUS Digital Marketing was founded on the idea that businesses with an online presence need a senior-level expert to lead digital marketing efforts. While a lot of people talk about data and insights, and how this works creatively, few are actually doing it. We realised there was a gap in the marketplace for a data-driven approach to marketing solutions unique to each client. MAXEMUS was created by building a team of channel-specific experts with Strategy at the core.

Our purpose is simple – to help our clients identify, acquire, engage, optimise and retain customers, through any channel. We deliver commercial outcomes for our clients by developing a deep understanding of what consumers do, and how they do it. Once we understand the audience, we look at the information they need to help make their decision, and we deliver it through the channels they use.

This is “content in the context of the audience”. The right message. The right channel. The right time.

David Ogilvy famously said, “Don’t count the people you reach, reach the people who count.” And we believe that wholeheartedly. Depending on which of our clients you talk to, we might be introduced as their communications agency, their DM agency, their digital agency, their data agency, their social agency, their search agency, or what we believe to be the truest description… their agency that does what needs to be done to get results.

Why Us?

  • We drive digital transformation through strategy, customer data, technology and marketing to make lasting improvements to your business
  • We combine consultancy knowledge with agency deliverables to provide a professional advisory service without without stifling creativity
  • Every consultant at MAXEMUS has a minimum 10 years experience ensuring our clients only work with highly skilled and experienced practitioners
  • We’re commercially minded and always on the lookout to leverage new platforms and tactics to benefit your business
  • We take a strategy first, tactics second approach ensuring any investment you make is grounded in ROI for your business
Marketing Intelligence

Marketing Intelligence

We love numbers. The numbers that matter the most to us are the numbers that matter the most to you. We don’t offer quick fix solutions. We thrive on data analysis, actionable customer insights and are single minded about solving problems.

Upskill Your Team

Upskill Your Team

Knowledge is power, that’s why we not only find you the best marketing technology solutions for your business, but we’ll train your team to use them correctly.

Independent Advice

Independent Advice

Our market position is unique. We aren’t an agency–we are a network of top notch digital strategists, content creators, producers, designers and developers. We are platform agnostic.

Meet the Mind Behind MAXEMUS

“Celina is a rare marketer––she has both creative flair and a mind for analytics.”
Ken Jolly, Chairman, Scholastic Australia Pty Ltd

Celina is the Director of MAXEMUS. She is an accomplished B2C & B2B marketer with 20 years global experience, working on hundreds of successful digital projects with some of the world’s best known brands and companies. A hype-free marketing strategist, she is passionate about building brands with digital technology, personalising the customer journey and increasing customer engagement and revenues.

As principal consultant at MAXEMUS, Celina oversees and consults across all MAXEMUS clients.

Quick to understand business models and identify opportunities for growth, she works with an extensive professional network of top notch digital marketing experts, content creators, producers, designers and developers to ensure the right specialty skill sets are on each project. Everything we do for you is results driven. We create, deliver, analyse and optimise to ensure you get the best outcomes for your business. We can see the results, you can see the results – everyone is happy!

How We Work

As Michael Jordan says: “Talent wins games, but teamwork wins championships.” Think of MAXEMUS as an extension of your team rather than an agency. Working with us is a transparent and iterative process combining strategy, creative and technology. We are based in Sydney, but our tight network of agile, digital marketing and analytics experts work flexibly across Australia. Our ideal partnerships are with businesses and agencies who are keen to explore their data and develop a considered approach to optimising marketing activity and ROI.  Our clients are at the heart of our business. You’ll always know when and why the team are researching, brainstorming, concepting, sketching, designing and programming.


Before beginning any digital marketing campaigns, it’s best to know what you’re trying to accomplish, and have a crystal-clear plan for how you get there. Our client engagements begin with a Digital Marketing Growth Session, in which we drill down into your situation and devise a marketing, sales and delivery blueprint for your business.

Book Free Growth Session

Our end-to-end strategies are built on a month-to-month basis. Like any good relationship, we’ll take this a day at a time.
Our unique à-la-carte service menu means you only pay for what you need, when you need it. Hungry for more?
No Long-Term Contracts
We consistently prove ourselves with great work. No asterisks. No excuses. Just results.
Cheaper Than Hiring In-House
You’re better than amateur hour. For less than an in-house salary, you can hire a team of expert brand-builders.

Our Services

Learn more about how you can leverage digital marketing and reach more people.