As more consumers rely on smartphones and other mobile devices to make purchases, it’s necessary to have a mobile-friendly website if you want to keep it accessible to a majority of visitors. To emphasise the importance of mobile optimisation for eCommerce marketing, a Google report on Adweek found that around 73 per cent of consumers leave a mobile site without converting if the site is not mobile-optimised.
Aside from being mobile responsive, some additional mobile-friendly features for eCommerce sites include:
- The ability to shop with a cart that stays on the customer’s screen while scrolling up or down a page
- Quick-add buttons on a mobile website that enable people to add items to their carts as they shop quickly